Sellers Call Amazon’s Buy Box ‘Abusive.’ Now They’re Suing

Several sellers on Amazon have filed a lawsuit against the e-commerce giant, claiming that their Buy Box feature is abusive and anti-competitive.

The Buy Box is a highlighted box on product pages that allows customers to directly add items to their cart from a specific seller. This feature heavily influences which seller’s product is chosen by customers, making it a key factor in sales on the platform.

The lawsuit alleges that Amazon manipulates the Buy Box to favor products sold by Amazon itself or preferred sellers, squeezing out smaller sellers and harming competition.

Sellers claim that they have seen a significant drop in sales and visibility on the platform since the introduction of the Buy Box feature.

Amazon has faced criticism in the past for its handling of third-party sellers, with accusations of unfair practices and prioritizing its own products.

The outcome of the lawsuit could have significant implications for Amazon’s business practices and the future of e-commerce competition.

Amazon has not yet publicly commented on the lawsuit, but it is likely to be closely watched by industry observers and regulators.

Many sellers are hopeful that the lawsuit will bring about change and level the playing field for all sellers on the platform.

As the case unfolds, it will be interesting to see how Amazon responds and whether any changes will be made to the Buy Box feature.